The development of emoji keyboard apps has been high on the hog in the past several years. Businesses are being interested in emoji apps with every innovation in the mobile app development industry as these apps are streamlining the ways people are texting. Emojis are nowadays a remarkably ordinary approach to digital communication. Apple and Android are developing more and more emoticons and emojis with each passing day. 

According to sensortower, overall Emoji Keyboard mobile app revenue in April 2021 was $50k, including $5k for iOS and $50k for Android apps. Overall downloads for Emoji Keyboard mobile app was 5million, containing 5k for iOS and 5million for Android app.

What is Emoji?

Emojis are digital images or icons utilized by communicators to express their thoughts and emotions more effectively to each other. 

The multicolored emoticons and stickers have conquered high reputation and integrated into general SMS, messenger apps, social networks, and just about everywhere. People are most likely using them in their daily and even business communication. They are time-savvy, help to express effectively, and add much-needed fun to boring text conversation. 

Check out the things you should consider while Emoji Keyboard App Development. 

Decide Theme

Choose a theme that replicates your business objectives within the emoji keyboard. Deliver multiple theme options along with multicolored background images and wallpapers to choose from according to the user’s preferences. Provide different font styles, emojis, GIFs, and emoticons that will please the users with each usage. 

Make the team and assign the roles 

It is fundamental to build a team of skilled professionals before beginning with emoji keyboard apps development and decide on everyone’s role. 

• A Project Manager
• Designers for intuitive UI/UX development
• Market Analysts 
• Skilled Android/iOS Developers
• Team of Testers for Quality Assurance 
• After deployment service providers

App Design and Interface

UI/UX designers need to outline a simple, advanced yet user-friendly UI by keeping the primary focus on,

• Navigational functionalities 
• Color schemes
• Appealing logo and emoji keyboard icons for the app

Use a Suitable Programming Language

Picking the best fitting programming language can be a tough nut to crack if you don’t have a deep understanding of what you want to achieve with the code. Once you know what you want to build and contribute to the real world, you can start thinking about the language to leverage. 

For emoji keyboard apps, you can consider programming languages like JavaScript and Typescript. It brings many benefits for software developers that will develop apps faster. 

Use the right Frameworks

The app development frameworks are affordable to develop mobile apps and also provide a native-like user experience. That is what exactly organizations need when they have a limited budget.

It is essential to select the perfect mobile app development framework, as the process of framework selection can make or break an app’s success. For emoji keyboard apps, all you need to do is compare React Native, Flutter, Ionic, and Vue frameworks according to your requirements and business constraints. 

Use the most convenient Library

To get needed access and to design emojis, different APIs and ready-made libraries are needed. However, some resources enable developers to create their own emoji keyboard, specific smileys, and stickers. But iPhone X presented Animoji, which animate emojis and mirror the mimic of the sender and additionally animate voice messages. In iOS 11, developers can use ARKit for the face recognition app development comprising 3D characters. 

Android Oreo also featured face recognition with face detection APIs that enable developers to make video and image analyses to identify all the information about human faces like eye-opening/closing, smile frequencies, and facial contours. Google Cloud Vision API offers its library to recognize human emotions. Also, developers need to focus on other ready-made libraries like joypixels and Makemoji to develop customized smiley faces and analytical tools. 

Execute and Implementation

Submit an app into relevant app stores like Google Play, iOS app store, or third-party app stores by keeping eyes on all the necessary guidelines. If an app requires a user to log in, it is advisable to provide a test user account as a part of the app execution process. 

After successful execution, keep track of app usage with the help of mobile analytical platforms and monitor KPIs (Key Performance Indicators) to evaluate the app’s growth. Keep checking issues being reported by the users and analyze crash reports.  

Multi language support

Setting up a multilingual emoji keyboard app is one of the best ways to attract new users. So do not target a single group of the audience by strictly following only the English language. 

Assisting customers in their own language builds long-lasting customer relations that will ultimately help to boost business productivity on a global level and enhance credibility. It is advisable to localize an app and target a wide range of users by providing multi-language support within your emoji keyboard app. 

Required testing and development tools

Generally, the MVP (Minimum Viable Product) is deployed on an initial basis having all the major functionalities and key features covered within it. Bugs are addressed and additional features are added in future versions. 

On the regular updates of an app, teams do not have sufficient time. So AWS DevOps framework offers test and deployment automation along with consistent delivery and integration within minutes. 

How Will Emoji Keyboard Apps Aid Business Marketing?

There are plenty of brands on social media that are using emojis in their messaging and branding. It will add context to your messaging, make a brand more relatable, and appeal to the audience’s emotions on a deeper level. 

• The use of emojis in your daily messaging can add an extra level of relatability to your brand image. It personifies your brand and relates to your audience more effectively by speaking their language with the emoji they use in messaging and social platforms. 
• People are using emojis to text their friends and families as they’re more engaging and entertaining. Emoji can be the best thing to drive a massive boost in brand engagement when employed precisely. 
• Marketing copies with emojis can add extra context to the messaging. The use of emojis can deliver emotions powerfully that individuals can’t do with only text. Texts and emojis together can contribute a lot to make the words more meaningful. 

Summing Up

In the year 2020, there were 117 new emojis released containing bubble tea, placard, and transgender flag, increasing several well-known pictograms to 3,136. Another 217 fresh emojis have already been proclaimed to be published in 2021 that will increase the number to reach up to 3,353. Users can expect to send emojis such as the flaming heart, a bearded woman, and interracial couples by the end of this year.

Are you looking for the best mobile app development company to convert your unique app ideas into an app? We are here to assist you.

Source: https://bit.ly/3vZQfFH